August 11, 2022


After a 4-12 months Hiatus, Pumpkin Spice Oreos Are Again

Picture Supply: Oreo / POPSUGAR

Fall is coming early for dessert-lovers, as Oreo introduced it is bringing again its seasonal pumpkin-spice–flavored cookies. Beginning Aug. 15, Pumpkin Spice Oreos will hit cabinets after taking a four-year hiatus. The limited-edition taste is made with two golden Oreo wafers and an orange-colored pumpkin-spice-flavored creme sandwiched between.

The model “first introduced limited-edition Oreo Pumpkin Spice Sandwich Cookies to cabinets in 2014 they usually have been final out there in 2017,” an Oreo spokesperson tells POPSUGAR, they usually’re “excited to carry again a fan favourite.”

The pumpkin-spice growth began when Starbucks unveiled the Pumpkin Spice Latte in 2003, and it slowly constructed momentum into the 2010s. Cinnamon, clove, nutmeg, and pumpkin seasonings had an absolute chokehold on the autumn American palate. Google searches for “pumpkin spice” spike each September and elevated annually till hitting a peak in 2016. The development has been on a gradual decline since then, however the pumpkin-spice hype remains to be very actual, gracing every little thing from Bud Mild to english muffins.

Pumpkin spice hasn’t been Oreo’s solely experiment with fall flavors; final yr, it launched Apple Cider Donut–flavored Oreos with a cider creme filling. The cookie model, initially launched by Nabisco in 1912, has launched over 65 new limited-edition flavors (and counting) since 2012. The seasonal specialties are reportedly vital to the cookie’s prominence and advertising and marketing technique; in an interview with The New York Occasions, senior director of the Oreo model Justin Parnell stated the inflow of recent flavors really retains clients coming again to the unique Oreo cookie.

Since celebrating the cookie’s 100-year anniversary in 2012 with the Birthday Cake Oreo, the model has additionally launched Firework Oreos with popping candies, fudge-covered vacation Oreos, Final Chocolate Oreos, and dozens of different flavors. Girl Gaga has even collaborated with the cookie model and launched monster-inspired, bright-orange Oreos to rejoice the discharge of her 2020 “Chromatica” album.

The pumpkin-spice launch is nice information for followers of the flavour, which has a close to whole dominance of the autumn culinary season. Should you discovered your self mourning the discontinuation of the Choco Taco, one other basic, feel-good deal with, it may be time to take pleasure in an Oreo as a substitute.

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