There as soon as was a time when it felt like each movie star had a perfume, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it seems like each movie star has their very own magnificence model, and it would not appear to be slowing down anytime quickly — in truth, celebrity-owned magnificence corporations solely appear to be selecting up pace.
Rihanna (proprietor of Fenty Magnificence and now Fenty Pores and skin) and Kylie Jenner (of Kylie Cosmetics) have been as soon as the image of success when it got here to aspect hustles by means of magnificence manufacturers, however that is now develop into the norm. Having actresses, singers, fashions, and athletes double as magnificence model ambassadors is nothing new, however lately, we have seen extra celebrities break off on their very own and create namesake corporations. In 2020 alone, we noticed greater than 10 new celebrity-owned corporations hit the market, adopted by 15 extra in 2021. 9 months into 2022, and we have additionally already seen 19 celebrities launch their subsequent enterprise into magnificence. We are able to see why it may be onerous to maintain observe, so we rounded them up in a complete record forward.
All of it started many years in the past. Beginning with the Nineteen Nineties and dealing as much as 2022, these are all the celebrity-owned magnificence manufacturers which have come to fruition over the past 30 years — together with those which might be no extra.